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November 6, 2006

Rick Hellman Joins Advaliant As Vice President of Engineering

New York, NY – November 6, 2006 - Advaliant, Inc., a leader in online interactive media, advertising and technology, today announced that Rick Hellman has joined as its vice president of Engineering. Mr. Hellman is responsible for driving the operations, development and internal IT teams for Advaliant.

“This is an exciting time for the company as we innovate and deliver real time, relevant and intelligent solutions that create new revenue streams for both advertisers and publishers,” said Advaliant CEO Peter Bordes. “We are thrilled to attract top industry talent, such as Rick, who joins the company with a wealth of engineering experience.”

Mr. Hellman joins Advaliant with experience managing engineering groups for companies of all sizes. Most recently, Mr. Hellman spent six years in engineering at Microsoft where he worked on the MSN Hotmail Directory, Delivery Services and Back-End Operations, and also spent time as the systems administration manager for Microsoft bCentral. Prior to working for Microsoft, Mr. Hellman held engineering positions at Oracle Corp., Allegrix Inc, Spinner.com and Silicon Graphics. Mr. Hellman will report directly to Joseph Matheney, Advaliant chief technology officer.

“Rick is tasked with running the teams responsible for everything from day-to-day IT operations to developing the tools our customers need to maximize revenues online,” said Matheney. “I am confident he is the right person to help bring both our customers’ and Advaliant’s businesses to the next level.”

“As advertising continues to explode online, I’m looking forward to the unparalleled opportunity to lead the engineering and development teams that will help shape the industry,” said Mr. Hellman.

About Advaliant

Advaliant www.advaliant.com is new breed of convergent online media and marketing company. Advaliant develops unique, highly customized, cost-effective, performance-driven solutions for advertisers, marketers and publishers. By integrating all online marketing channels - affiliate performance marketing, e-mail, search, lead generation, web publishing, list management, RSS and blogging technology and marketing solutions. Advaliant creates awareness, generates leads, drives sales and retains customers. Advaliant has a complete spectrum of transactional and brand development products and services delivered seamlessly across integrated media platforms.

Advaliant provides real-time, relevant and intelligent performance based marketing solutions and opportunities for online publishers and advertisers. These solutions include:

  • Affiliate performance marketing network (proprietary technology)
  • Lead generation, co-registration, search and email marketing
  • RSS technology - eNewsBar, eNewsData
  • Blog technology and publishing - eNewsBlog
  • Data management
  • Agency and creative services

Media Contact

Christine Cefalo
(619) 237-1051
christine at cefalocommunications dot com

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