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April 5, 2007

MediaTrust Adds Advaliant to Online Media Ecosystem

NEW YORK – April 5, 2007 – MediaTrust, Inc. today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a myriad of industry-leading companies.  In addition, the company unveiled its “Company Beliefs,” a commitment to advertisers, agencies and publishers that MediaTrust will set a new standard in the online advertising industry by conducting all business transactions with the highest degrees of trust, honesty and integrity. 

MediaTrust is an ecosystem of innovative online media, advertising, and technology solutions consisting of Advaliant, a performance affiliate marketing network, leading-edge media delivery technologies, and also announced today, the MediaTrust Integrated Solutions Group.

“The synthesis of MediaTrust and Advaliant enables us to work hands-on with all publishing and advertising partners to provide custom solutions that leverage the breadth of today’s innovative media channels,” said MediaTrust CEO, Peter Bordes.  “We believe that every customer problem begets a custom solution.  “One size fits all” and “siloed” solutions are no longer relevant because it takes human ingenuity and an integrated mix of media and technology to arrive at the highest performing response to a specific business need.”

Advaliant is comprised of a pay for performance affiliate ad network and a team of experts that optimizes technology, media mix and promotion types to deliver customized, high-performing online campaigns for advertisers, agencies and publishers.  Advaliant brings together under one roof solutions for all online marketing channels: affiliate marketing, lead generation, contextual advertising, search marketing, e-mail marketing, mobile marketing, data management and Web publishing.  Advaliant customizes and utilizes each of these tools to meet the unique needs of each campaign in order to create awareness, generate leads, drive sales and obtain customers. 

“Working with Advaliant has proven to grow our business faster than that of the industry’s growth rate.  The diversity of their offerings and the quality of the advertisers and publishers in their network is the highest quality we have seen,” said Sean M. McCormick, senior vice president and general manager, RedSail Interactive.  “The team supported our campaigns and made sure we were driving the most revenue possible.  Advaliant truly puts the “performance” in performance marketing.”

MediaTrust Company Beliefs
“Advertisers and publishers need to trust they are working with the right company to guide them through the range of possibilities in online media, interactive advertising and related technologies.  In the end, this will make the user experience more relevant and informative,” continued Bordes.

From the pre-Internet era to Web 2.0 and into the next phase of the Internet, times are changing; however, fundamental business values are not.  With more of the marketing budget being allocated to online advertising, trust has become more important.  MediaTrust’s Company Beliefs have been created to reinstitute trust in online advertising so that advertisers, agencies, publishers and users can feel comfortable operating in this constantly changing medium.

  • Customers are partners, and strong business relationships are built by earning a partner’s trust.
  • Business relationships last for years, not days.
  • Information transparency is not optional.  Every customer deserves full disclosure at all times.
  • A media firm’s obligation to perform: To deliver what they say, when they say it, with no hidden costs.
  • Relationships are founded on handshakes and aligned activity toward a profitable end.
  • Trust isn’t granted, it’s earned over time by being truthful to one’s word.
  • Each partnership is unique, and requires a customized solution designed to address specific business needs.

“In today’s online world, the use of the word “trust” in the media industry is almost extinct,” said Trip Foster, Chief Marketing Officer, MediaTrust.  “As advertising spend continues to shift online, companies should be confident about finding and working with the right partner to generate high returns on investment.  Advertisers, agencies and publishers alike need an interactive media partner they can trust.” 

About MediaTrust

MediaTrust (www.mediatrust.com) is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of Advaliant, a performance-based affiliate marketing network, leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

Media Contact

Christine Cefalo
(619) 237-1051
christine at cefalocommunications dot com

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